John Fay MBE
Founding Partner

A true visionary and catalyst for change, John is extremely well connected in the corporate, sports and defence worlds. He is known for his passion for developing others and supporting organisations at the highest level.

Possessing vast experience of leadership and management from his 15 year IBM career in ERP software, where he sold and project managed global implementations. He also had a very successful amateur sporting career and was a county rugby player. John set up his consultancy 15 years ago and has personally led strategic transformations in Shop Direct Group, Lloyds Wealth Management, Willis Towers Watson, New Look, BT, LaFarge (now Tarmac) and BigW in Australia.

In 2006, John was awarded the MBE for services to leadership after he founded the RAF Junior Leaders course some 18 years ago, a course that has trained over 3,000 young people in personal development and leadership and remains today the best in class in the world for preparing young people for leadership in the military, business and professional sport.

John has for 6 years managed the careers of Ryder Cup legend Jamie Donaldson and top 20 golfer in the world, the sensational Tyrrell Hatton. He works at the very forefront of elite performance in professional sport.

John commits much of his spare time to his passion for philanthropy and charity and has led major fundraising events for the Royal Air Force Benevolent Fund and John Thornton Young Achievers Foundation for which he raised almost £1m respectively. In 2014, he walked across the Falkland Islands raising money to build respite care homes for RAF families.

Key expertise

  • Implementing large scale transformational change programmes
  • C-suite and senior executive leadership development and coaching
  • Creating high performing teams
  • Keynote speaker on leadership, purpose a
Additional Information

A passionate family man who is married with 2 children. John is a phenomenal networker and leverages his network for his clients.